No matter how tuned-in a business leader may be to facts and data, the inextinguishable human element can be challenging to navigate. When a marketing director walks into an advertising agency without the proper preparation, they are asked to fill a chasm of doubt with blind trust and, usually, an awful lot of money.
After 25 years of experience running these kinds of agencies, Ed Mitzen is ready to reveal what people need to know before starting a relationship with an ad firm. In More Than a Number: The Power of Empathy and Philanthropy in Driving Ad Agency Performance, Mitzen not only goes into warning signs of a good or bad ad agency, he also lays out the principles for creating a winning corporate culture.
Armed with decades of anecdotes from his own career as well as the success stories—and train wrecks—he’s encountered along the way, Mitzen provides a clear account of what it takes to build a bulletproof organization.